This typically means that they can generate significant revenue without the main organization needing to invest great amounts to keep up with the competition. The cash cows: These business units or product lines have a large share of their market in a slow-growing industry. The BCG matrix chart is divided into four categories, where each business unit or product line is represented based on its relative market share and growth rate. It takes the form of a chart, where the y-axis represents the rate of market growth and the x-axis represents market share. Besides potentially improving resource allocation, this matrix also helps companies make more effective business decisions regarding product management, strategic planning and brand marketing. The BCG matrix, also called the growth share matrix, is a planning tool created by the Boston Consulting Group that helps organizations analyze their different business units and product lines and efficiently allocate resources between them. Related: Management Skills: Definition and Examples What is the BCG matrix? In this article, we discuss what the BCG matrix is and explain when and how to use it. Before you can start making these decisions, it's important to learn to use the BCG matrix.

Regardless of your role within the company's management team, understanding the BCG matrix can help you make better decisions when managing your organization's investment portfolio. If you need a ready-made Boston Matrix template for PowerPoint presentations, you can download this free Boston Matrix template for PowerPoint and Google Slides.The BCG matrix is a framework designed to help organizations with their long-term planning. You can also specify the axis for Market Growth and Market Share as well as other matrix elements.įinally, we created a very basic BCG Matrix diagram in PowerPoint just using shapes and Smart Art, and now you can use this in your PPT templates. Once you have created the diagram, you can decorate it by adding the business units in the slide, as well as a side description or legend. You can convert the SmartArt graphic to shapes so you can then ungroup or group individual shapes.

Now we are ready to insert the cliparts on each quadrant. Cow Clipart Dog Clipart Star Clipart Creating the diagram Now we are going to OpenClipart and find some icons and cliparts for our BCG Matrix. We can get a cow, a dog and the other cliparts from there.

We can do this by selecting the diamond and then right click and click on change shape option. The original diamond in the background can be replaced with a square shape.

The Basic Matrix has four quadrants that we can use for our purpose.

How to make bcg matrix